The Wise Latina Club was founded in 2010 by Viviana Hurtado, Ph.D., as a space to empower Hispanic women through access to culturally relevant, accurate, and entertaining information on money, career, health, fitness, nutrition, civic engagement, community service, and politics. The Wise Latina Club bridges the wide gap that exists between these women’s desire to learn the “ropes” to improve their lives and the available private and public resources. With Hispanic women leading the demographic boom, this group’s $1 trillion buying power, and consumer spending decisions, we believe that smart Latinas result in stronger families, communities, and an economy.

The Wise Latina Club is as multi-dimensional as any woman–we are passionate about our children’s future, our careers, finances, the direction of our country, the care our viejitos are receiving in their golden years, the men we love, our sabor-filled yet healthy food, and our “high-heeled” style.

Our future is ours to define.

This is the voice of The Wise Latina Club.

Click here to read the first post, The Manifesto.

Viviana Hurtado, Ph.D, Founder and Editor-in-Chief

Viviana Hurtado, Ph.D. is a bilingual media, communications, and Hispanic market strategist. Through innovative and high quality strategic consulting services, she helps brands, nonprofits, political campaigns, and individuals reach and engage coveted stakeholders, consumers, and audiences with the right messaging.

Considered a top Latina thought leader, Dr. Hurtado is an authority on media, communications, diversity and inclusion, and the Hispanic demographic growth’s impact on business and politics. Quoted in Rolling Stone, Time Magazine, and the Washington Post, Dr. Hurtado’s insight is frequently sought out by MSNBC and NPR where she is a regular analyst, as well as Univision, Telemundo, and CNN.

Dr. Hurtado is also the founder of the women-empowering and award-winning The Wise Latina Club website and co-founder of the education and literacy organization Latinas for Latino Lit (L4LL), home of the first, online, nationwide Latino Children’s Summer Reading Program, powered by Google.

A recipient of numerous awards including the prestigious South by Southwest (SXSW) New Americano award, she serves as a spokesperson, as well as a keynote speaker and facilitator at schools, non-profit organizations, businesses, and the White House.

A San Francisco, California native, Dr. Hurtado is the proud daughter of Colombian immigrants. She holds a doctorate from Yale University, a master’s from Stanford University, and a bachelor’s from the University of California at Berkeley. She lives in Washington, DC.

Connect with Dr. Hurtado on FacebookTwitter, and Google+, or by leaving a comment on one of her posts here at The Wise Latina Club.


Aundrea Gregg

Aundrea_Gregg-TheWiseLatinaClubAn education policy wonk at the Georgia Center of Opportunity, Aundrea Gregg holds a Master’s degree in Social Policy and Planning from the London School Of Economics and a Bachelor’s in Classical Civilizations and Political Science from Howard University. She also is a nail painting enthusiast and writer living in Atlanta, GA. Connect with Aundrea on TwitterGoogle+, or by leaving a comment on one of her posts here at The Wise Latina Club.

Haley Fulford

HaleyFulford-TheWiseLatinaClubA food enthusiast and native Georgia Peach, Haley recently graduated from Appalachian State University with a Bachelors of Science in Sustainable Development. Currently interning in the office of Congressman Sanford Bishop, she is passionate about the outdoors, improved access to quality education for all, public policy, and documenting “from stress to success in the city.” Connect with her on LinkedIn, Facebook, Twitter or by leaving a comment on one of her posts here at The Wise Latina Club.

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3 Responses to “About”

  1. Eilyn Barroso says:

    Great NPR show!

  2. Julie says:

    Sad that you attended Yale and are promoting Common Core. Read a book called “The Miseducation of the Negro,” by Carter G. Woodson. It was written in 1932 about African-Americans, but sadly, it applies to Latinos in 2014!

    • Viviana says:

      I don’t understand your comment since you don’t explain the premise of the book, what it reveals about Common Core, how it applies to Latino students in 2014, or my Yale Ph.D. High standards and expectations, as well as, accountability for our children and those tasked with educating them should be supported and promoted. For students not born into privilege, education is the great equalizer, the only chance they have at upward mobility for themselves, their families, and communities.

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