Viviana Hurtado, Ph.D, Founder and Editor-in-Chief
Viviana Hurtado, Ph.D. is a bilingual journalist and media, communications, and Hispanic market strategist. Through innovative and high quality strategic consulting services, she helps brands, nonprofits, political campaigns, and individuals reach and engage the coveted Hispanic female audience with the right messaging.
Considered a top Latina thought leader, Dr. Hurtado is an authority on media, communications, diversity and inclusion, and the Hispanic demographic growth’s impact on business and politics. Quoted in Rolling Stone, Time Magazine, and the Washington Post, Dr. Hurtado’s insight is frequently sought out by MSNBC and NPR where she is a regular analyst, as well as Univision, Telemundo, and CNN.
Dr. Hurtado is also the founder of the women-empowering and award-winning The Wise Latina Club website and co-founder of the education and literacy organization Latinas for Latino Lit (L4LL), home of the first, online, nationwide Latino Children’s Summer Reading Program, powered by Google.
A recipient of numerous awards including the prestigious South by Southwest (SXSW) New Americano award, she serves as a spokesperson, as well as a keynote speaker and panel facilitator at schools, non-profit organizations, businesses, and the White House.
A San Francisco, California native, Dr. Hurtado is the proud daughter of Colombian immigrants. She holds a doctorate from Yale University, a master’s from Stanford University, and a bachelor’s from the University of California at Berkeley. She lives in Washington, DC.
Viviana Hurtado, Ph.D’s The Wise Latina Club
The Wise Latina Club was founded in 2010 by Viviana Hurtado, Ph.D. as a space to empower Hispanic women through access to culturally relevant, accurate, and entertaining information on money, career, health, fitness, nutrition, civic engagement, community service, and politics. The Wise Latina Club bridges the wide gap that exists between these women’s desire to learn the “ropes” to improve their lives and the brands, campaigns, and nonprofits that want to connect with them. With Hispanic women leading the demographic boom, this group’s $1 trillion buying power, and consumer spending decisions, we believe that smart Latinas result in stronger families, communities, and an economy.
The Wise Latina Club is as multi-dimensional as any woman–we are passionate about our children’s future, our careers, finances, the direction of our country, the care our viejitos are receiving in their golden years, the men we love, our sabor-filled yet healthy food, and our “high-heeled” style.
Our future is ours to define.
This is the voice of The Wise Latina Club.
Click here to read the first post, The Manifesto.