VIDEO: Career: Just Say No to No

The number of Latino-owned businesses is expected to grow nearly 42% within six years to 4.3 million, with total revenues of $539 billion, according to a recent HispanTelligence report, “Hispanic-owned Businesses: Growth Projections to 2012.”

Although the recession has disproportionately hurt Latinos in comparison to white, black, or Asian-Americans, Hispanics continue to start businesses at a faster pace than the overall population, a trend that is expected to accelerate given the continued growth of this ethnic group.

But how to start a business, and more critically, how to grow it to generate more profit, eventually helping the anemic U.S. economy recover?

Enter Deborah Rosado Shaw.  You might remember her from the Oprah show.  She is the founder of several companies including Dream Big Enterprises and Multi-ethnic Success Ventures, has negotiated with and advised Fortune 500 companies such as Accenture, Wal-Mart, Microsoft, and JP Morgan Chase, is the author of Dream BIG!:A Roadmap for Facing Life’s Challenges and Creating the Life You Deserve, and serves on Pepsico’s Ethnic Advisory Board.

Former U.S. President Bill Clinton says of Rosado Shaw: “Your success in private industry is a testament to the American free enterprise system.”  Pardon me, Mr. President.  I’ll simplify: Rosada Shaw is a testament to the American spirit.  A daughter of Puerto Rican migrants, she survived New York’s Spanish Harlem and the South Bronx to become a successful and powerful business woman.

But how?  By hanging out her shingle and mobilizing these 5 strategies.

      • Take Risks.
      • Build your Configuration of Power.
      • Be guided by your ganas or passion; don’t forget to have fun!
      • Throw down a rope to those coming up, now that you’re in a “corner office.”
      • Reject “no.”  It’s not an option or an answer you’ll accept.

Watch the video here:

Next 6 Minute Career Climb:

My name isn’t Barrington Harrington Carrington III (pronounced, the thhhuuuhhhdddd) so I guess that means I can’t make it in America, right?  WRONG.  Deborah Rosado Shaw reveals why claiming your past–immigrant, working class, poor, scholarship kid, whatever–is integral to your success.

TWLC’s 6 Minute Career Climb reveals the secrets of HR and highly compensated and successful business leaders to negotiate the best offer, strategies to turn professional obstacles into assets, all to keep you and your career advancing.

Why 6 Minutes? Let’s face it, 5 minutes isn’t enough.  And we’re too busy for 10.  Bonus: videos allow you to listen–and learn–while you multi-task: make your cafecito, travel, on-line shop, prepare din.  Click here to watch previous webisodes chock full of career advice.

Please share: If you had to choose one success strategy from Deborah Rosado Shaw’s list, which would you pick according to your work experience and why?

What career topics would you like TWLC’s 6 Minute Career Climb to tackle?


  1. says

    It is so true that you can’t really do it alone. Connections and good advice are a huge part of being successful in business. We must help each other, must inspire each other.

    I volunteer with a non-profit that teaches Latinos what they need to know to open businesses — everything from city permits to taxes — and it has been a joy to watch successful enterprises take off…and to see those folks helping the others who have come later.

    Thank you for sharing the tips and reminders!
    You both rock!

  2. says

    i hate to use the cliche “it takes a village to raise a child,” but it’s true in every facet of life… i’ve realized for myself in business that I can’t and won’t do it all alone. I have been just about for the past 6 years and I’ve reached the point where I no longer can effectively and monetarily do it sola.

    There’s so much information out there, but this is a great starting point–something I didn’t have when started in ’05!

  3. says

    I really love her advice to throw a rope down to those coming up. It’s a well-documented issue in the Latino community that “crab rule” often occurs – when one successful one makes it to the top of the barrel, the other crabs try to pull it down. I have seen countless successful Latin@s in the business world suffer their peers turning on them in some way once they become successful because of jealousy and other personal issues preventing them from being happy for someone else who “made it.” Throwing the rope down for others is sometimes feared because people think it means more competition for them, but in truth, if each person who receives the rope throws it back down again for another and we all help each other, then we all benefit. As a board member of a professional association in my field, I can say without any doubt that throwing the rope down to others has actually helped my career and never created more competition or hurt me. It has given me more professional allies and friends in more places who can work with me on common goals.

    Another thing to consider for those who don’t help others by throwing the rope down is that in this economic climate, when high-salary employees have become just as expendable to companies looking to cut costs as younger/newer hires are afraid of being laid off to lower body count, those who have not thrown the rope down for others and have only acted in self-serving ways in their careers will suffer because if they are laid off, there will be no one there willing to help them after they’ve turned their back or slammed their door in others’ faces in the past.

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