“Hola Viviana. It’s Jorge Ramos calling. I’m dying to share your incisive, ground-breaking, unique, and down-with-it perspectiva with my Al Punto viewers. Wanna hang out and come on?”
[insert: ¡Thump! Smelling salts to bring me back to life after hearing Ol’ Blue Eyes on the phone]
“¡Jorge! Of course. Have your people call my people to co-ord…”
¡K K K! That’s what happened in my head.
What really happened is that his rock star producers contacted me and my peeps (i.e. ME). I jumped at the opportunity to be on media juggernaut Univision’s top public affairs show that targets Latinos…
…as in the largest and fastest-growing demographic as confirmed by the 2010 U.S. Census…
Read = potential voters.
See why I couldn’t pass up this opp? It’s not just that Al Punto wraps the news week and helps frame the agenda for its audience which is what other networks do. This show covers 411 that matters to its target Hispanic audience, one that is largely ignored by the mainstream media.
Ah si, and in a sign that they “get” that Hispanics care about immigration AND jobs, the economy, education, U.S. Latin America policy–you get my drift–the range of topics is whiplash-worthy: Joe Arpaio of Maricopa County, Arizona, aka America’s Sheriff or Abuse-of-Authority-according-to-the-DOJ-Sheriff, sparred with Jorge on his law enforcement policies, and in a moment that almost made me choke on my AM cafecito while I was live tweeting, declared that Latinos “love me.” Judge Cristina Pereyra, rockin’ her animal print heels, broke down Arizona’s SB1070 and Fisher v. University of Texas about race-based college admissions–cases before the U.S. Supreme Court. Along with Time Magazine‘s Latin America bureau jefe Tim Padgett, we analyzed, in the news round up, Hugo Chavez’s cancer surgery and what’s next for Venezuela, Latino voters and Election 2012, and the Oscars.
To see Viviana’s previous Al Punto round table discussion, click here.Statement: Republicans don’t “get” Latino voters but neither do Democrats. Thoughts?