What Your Communications Strategy Can Learn From Catcalls OR What I Said on NPR

Cat_Calls_Communications_Strategy_Viviana_Hurtado-TheWiseLatinaClub

Yes, your communications strategy can learn a lot from cat calls which is a topic I spoke about on NPR‘s Tell Me More with Michel Martin. ¿Qué qué? What can “¡Oyeee, Mamiiii!” (accompanied by puckering lips sounds) teach me about engagement, messaging, and outreach? Turns out, mucho. Firstly, let’s define what a cat call is: an […]

Latinos May Save Your ______: TWLC Interviews Google’s Mark López

Mark López, Head of U.S. Hispanic Audience for Google

Latinos may save your ______. Fill in the blank: Retirement.  Stock portfolio.  Medicare/social security benefit.  Help companies grow and hire new employees.  Build new schools and roads in your community. U.S. investors are color blind, unless it’s the color of greenbacks.  Whether it’s a car dealership or Google, companies understand that U.S. economic recovery, growth, […]