¿It’s the Economía, Estúpido?

A speech.

An Ad.

Un ado.

Separately, each means nothing more than a headline but together, we can see the tightrope Mitt Romney is walking as he tries to reach out to Latinos, the demographic juggernaut and emerging voting bloc that he’s losing by significant margins to President Obama.

Polls are tricky–margins of error, what was the sampling spread, how did it ask a question? But surveys are useful for the nuggets of truth that start forming patterns.

For example, the latest NBC/Wall Street Journal poll that surveyed Latino voters reveals some openings, with the most significant the Obama campaign’s criticism of Romney’s tenure at Bain Capital.  Only 11% say they view Bain negatively and 66% say ¿qué quééé?–they don’t know the venture capital firm exists.  51% believe Romney’s biz background will help improve the economy and create jobs.

Smart campaign strategy: Romney’s first speech as the likely Republican nominee targeting Hispanics at the Latino Coalition predictably avoided immigration but focused instead on the economy, jobs, and education–issues that consistently outrank immigration for these voters with the first two perceived strengths.
Enter the Romney campaign’s “Day One Part Two” ads focusing on how he would strengthen the economy and create more jobs.

“Day One, Part Two”:

“Día uno, parte dos”:

Privileging the economy and jobs certainly rubs salt in this wound for the President.

But will it stick?

Can you avoid the immigration elephant in the room?

Does Mr. Obama have the credibility to attack Romney on immigration given his own vulnerability on this front?

Click to read more of my posts on politics and immigration.

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