From Stress to Success in the City: Using Social Media to Build Your Personal Brand


Personal branding is increasingly accessible due to social networking.

You may be asking yourself, “what is personal branding?” By definition, personal branding is the process in which we market ourselves to others.

Standing out from the crowd and making yourself known can guide you to career success. Today, branding is no longer reserved for companies and their products. Staying connected to other professionals through social media is vital to building and spreading your personal brand.

Personal branding for career success.

Stand out in the professional world through personal branding. Courtesy: investments.academics.ru

Your personal brand is a combination of who you are, what you do, and what you are looking to accomplish. With a competitive economic climate, professionals have to be creative, self-starters ready to market themselves in new ways. Social media is an effective method for building professional connections and spreading your message. 

Staying engaged with social media opens digital doors to connect and share your brand with people from all over the world. Rather than letting your resume speak for itself, be proactive through all types of social media.  

Haley’s Must-Have Professional Social Media Accounts:

  1. LinkedIn: The Professional’s Facebook: Many people have switched over from Facebook to LinkedIn in an effort to keep their personal separate from their professional life. Companies and businesses use this website to spread information and search for potential employees which is why you should maintain a profile. 
  2. Google+: The Google Lover’s Cornucopia: In an effort to take over the (digital) world, Google took the love child between Facebook and LinkedIn and created Google+. Many professionals have Gmail accounts as personal or professional emails. Having Google+ allows you to conveniently streamline and connect with everything Google.
  3. Twitter: Rapid Fire Information Center: Twitter is necessary for building your personal brand because it allows you to quickly spread direct information. Hashtags and “mentions” of people, interests, or events bring attention to your brand.
  4. Facebook: The Original: Facebook, for many of us, was the initial way we connected with people through social media. This means that Facebook is our largest base of people to connect with and share information. 

Remember to keep all of your accounts appropriate. If you wouldn’t show a post or photo to your boss, you probably shouldn’t have it on your social media.

Tweet Tweet!

Grow your personal brand through social media. Courtesy: openclipart.org

Never has there been a time where we can market ourselves so effectively. Keep your social media accounts updated because using these tools strategically can propel you forward to career success. Remember: the key to building your personal brand is to effectively communicate who you are to others in person and as powerfully, by connecting with them in the social media sphere.

HaleyFulford-TheWiseLatinaClubA food enthusiast and native Georgia Peach, Haley recently graduated from Appalachian State University with a Bachelors of Science in Sustainable Development. Currently working at the United States House of Representatives, she is passionate about the outdoors, improved access to quality education for all, public policy, and documenting “from stress to success in the city.” Click here to read more about and connect with Haley.

Edited by Viviana Hurtado, Ph.D.

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